As a brand we are becoming more environmentally conscious as our world changes around us and so does climate change.

Our Approach

Joseph & Alexander is a family run business with a deep appreciation for the role of the ocean in nurturing a happier planet.

Quirky, sustainable durable and laced with imagination Joseph & Alexander’s environmentally conscious pieces are designed to inspire the imagination and provoke curiosity.

Our brand was created to make a difference and we believe in creating conscious swimwear. As we continue to grow we are always learning something new and evolving as a brand within keeping with our sustainable values.

Swimwear with a conscience

Our shorts are made from recycled plastic bottles this fascinating procedure works first by the plastic waste is sorted then shredded into clean flakes, melted, extruded and then spun into polyester yarn for our fabric. Our swimsuits are made from ECONYL®, a 100% regenerated nylon made from abandoned fishing nets and nylon waste from landfills and oceans around the world. With critical world issues and taking action both forming a core part of our business we decided to use both sustainable fabric options.

Our Manufacture

We were initially delayed in launching J&A due to finding the right partner who shares the same ethos as us. Thankfully we found our manufacture that has the same values as we do, they are also in full compliance with BSCI code of conduct which address everything from; workers rights, pay, working hours, health and safety, child labour, bonded/slave labour, discrimination, ethical business practice and environmental protection

Giving Back

Joseph & Alexander are committed to donating 10% of our annual profits to Plastic Ocean UK charity (

We have also launched our re-recycling program please see our re-recycling page for more information.

Contact Us

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