Over the last 30 years, more than 20 million bottle caps and lids were found during beach cleaning activities around the world. It’s a sad fact that consumers leave behind 80% of the plastic bottle caps on the beach. With this in mind, J&A joined forces with artist and environmentalist, Saif Chilmiran.
Chilmiran shares his inspiration behind the design “heavyweight”, “The minimal plastic bottle caps (garbage) are placed below and above the turtle to highlight the issue of plastics we’re currently stuck with and the upcoming pile”.
“Heavyweight” is a communicative design open to interpretation raising important questions of such nature, inspired by observing regional environmental effects. It’s important to address issues affecting our planet, which will reflect back into answers, pertaining to sustainability, energy and recycling.
Shop for the whole family mama and me matching print also available.