Joseph & Alexander exclusively for Emirates
Joseph & Alexander has partnered with Emirates airline to create an exclusive, limited edition short design, “Emirates Landing”.
The Emirates Landing collection uses recycled fabric derived from ocean plastics and eco-friendly ink in the textile designs. The shorts are a departure from the airline’s traditional red colour palette, and the attention-grabbing aircraft designs in the Emirates Landing shorts collection use light blue and turquoise shades, mimicking the natural hues found in the earth’s oceans.
David Staff, Manager Merchandising for Emirates Official Store said: “Our collaboration with Joseph & Alexander taps into the growing community of fashion conscious consumers who want more sustainably made clothing to extend their positive impact on the environment. At Emirates Official Store, we are already taking steps to use sustainable materials in our collections, such as bamboo and plastic-free products, as well as packaging made of recycled materials. Our focus on sustainability reflects Emirates airline’s commitment and proactive leadership in environmentally efficient air travel.”
To support its environmental conservation goals, Emirates operates an eco-efficient fleet, comprised of Airbus A380s and Boeing 777s. Onboard, Emirates provides sustainably made blankets for its Economy Class passengers on long-haul flights. Each blanket is made from 28 recycled plastic bottles. Through these initiatives and others, Emirates continues to improve sustainability across its supply chain as well as in numerous aspects of its operations.
The airline also supports important conservation and biodiversity initiatives such as the Dubai Desert Conservation Reserve in the UAE, the Wolgan Valley in Australia’s Blue Mountains, and United for Wildlife’s efforts to combat the illegal wildlife trade.