Introducing the Joseph & Alexander Shorts Line

If there is one thing that you will quickly realise when you become a parent, it is that your children, despite being the smallest member of the family, often need the most clothes.

There are a variety of reasons for this, the main one is because they like to explore, they like to see the world around them, which means that they are likely to get a little grubby and need a change of clothes from time to time.

This is especially true when it comes to heading to the beach, where children will be constantly running backwards and forwards, in and out of the sea. Not to mention when it comes to heading home for the day, not only does this mean that you need to pack a change of clothes (yet more things to think about packing) but it also means that you need to ensure that you get your children out of their wet and sandy clothes. Trust us, they may as well be jellyfish when the time comes to tackle this job.

Here at Joseph & Alexander we understand just what it is like to have children, which is why we took the time to develop our line of shorts. A rather impressive solution to just some of the headaches that come with being a parent.

Our shorts are transitional

One of the main things that we set out to achieve when we designed these shorts is that they would be transitional. Transitional means that you can wear them any time of day, not just at the beach. Whilst they are designed to be worn at the beach (or the pool for that matter) thanks to the style and patterns on these shorts, they are also perfect to be worn out for dinner too.

Our shorts are durable

It is so annoying as a parent when you buy something for your kids, only to find that it lasts 5 minutes. Our shorts are designed to stand the test of time. In fact, depending on the growth rate of your child and the size that you buy them, you can expect these shorts to last as long as 2 years. Which is a huge helping hand.

Our shorts are designed for the beach

When it comes to buying clothes that are perfect for the beach, you are going to want to make sure that they are designed to be used on the beach. But how do you do this? Our shorts are made to be fully saltwater (and chlorine) resistant, which means that they won’t fade, burn or become damaged even if you are always wearing them in the water. They also come with UPF 45+ which is ideal if you are concerned about protecting their delicate skin whilst they are on the beach. They are also quick to dry, which means that by the time you have put your shoes back on and decided who is going to carry the bucket of shells back, they will be dry and comfortable to wear.

Our shorts are affordable

Buying things for your children can break the bank and we want to do our best to help reduce the financial burden by ensuring that our shorts are as affordable as they can be.

Our shorts are fun

Finally, and possibly most importantly if you ask the kids, our shorts are fun. They are made in bright and bold patterns, prints and colours that will not only make sure that your little one looks cool but they feel great too!

As you can see, there are a variety of reasons why our shorts are the must have for your summer holidays. Why not try them out and see if your child loves them as much as we do!

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