We are producing over 300 million tons of plastic every year, 50% of which is for single-use purposes – utilized for just a few moments, but on the planet for at least several hundred years. More than 8 million tons of plastic is dumped into our oceans every year.

Our business is about sustainability and doing the right thing. We set out with a goal to make beautiful swimwear that protects the skin and to do it in the least harmful way. We have introduced our re-recycle program were you recycle your Joseph & Alexander Swimwear with us and help us create a circular lifecycle for these fibres.