Joseph and Alexander
Joseph and Alexander creates distinctive apparel for the modern child who is trendy, active, and quizzical about the world around them.
Joseph and Alexander was inspired by two quizzical brothers who were intrigued by the world and were constantly asking questions about what they saw. Keen to encourage their curiosity and inspire a love of learning, the hunt was on to find fashionable clothing that did more than look good; it seemed an impossible task. The lack of quality items that acted as conversation openers led to the creation of Joseph and Alexander. As a result, we do children’s fashion clothing differently. We’ve made it our mission to create quirky, fashionable, affordable and transitional shorts that can be worn from the city to the beach.
Our shorts and other pieces tell a story that children can be a part of, whether it ignites a story in their imagination or motivates them to seek more information on an interesting topic.